Featured Article: Annuities – What’s in a name?

by TheProAdvisor on August 31, 2012

This article written by Ryan Pinney (TheProAdvisor) for Life Insurance Selling magazine.  To see the entire article click on the logo below:

http://www.lifeinsuranceselling.com/Exclusives/2011/6/Pages/Annuities-Whats-in-a-name.aspx

Article Summary:

Unfortunately, on a daily basis, people in the financial services industry use terminology, descriptions and explanations that make their jobs harder.   With every word used to describe services, planning concepts or product features, they either create competition and negative perceptions or eliminate them.

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