by TheProAdvisor on June 2, 2011
This article written by Ryan Pinney (TheProAdvisor) for Life Insurance Selling magazine. To see the entire article click on the logo below:
http://www.lifeinsuranceselling.com/Exclusives/2011/6/Pages/Annuities-Whats-in-a-name.aspx
Article Summary:
Unfortunately, on a daily basis, people in the financial services industry use terminology, descriptions and explanations that make their jobs harder. With every word used to describe services, planning concepts or product features, they either create competition and negative perceptions or eliminate them.
This article written by Ryan Pinney (TheProAdvisor) for Life Insurance Selling magazine. To see the entire article click on the logo below:
http://www.lifeinsuranceselling.com/Exclusives/2011/6/Pages/Annuities-Whats-in-a-name.aspx
Article Summary:
Unfortunately, on a daily basis, people in the financial services industry use terminology, descriptions and explanations that make their jobs harder. With every word used to describe services, planning concepts or product features, they either create competition and negative perceptions or eliminate them.
